Wednesday, 25 April 2012

The Label SUMAKHI

The Label







If you haven't noticed already SUMAKHI has featured in various publications now. Publications such as Cleo, Cosmopolitan, Madison and Shop til u drop. Sumakhi was launched in 2005 by the Australian designer Jayne Leslie, who after graduating in 2003 started her career with likes of Sass & Bide and Alice Mccall, until, with enough experience behind her, and the desire to create, began her own label. Jayne began her solo career with the attitude that "Fashion is ever changing and requires continual updating" She releases 4 collections a year to a flow in with the changing seasons. Sumakhi's fabric choice includes luxurious silks, the colours range from turquoise, fuchsia, fluoro, neon and electric blues to  warm, hazy, charcoals and blacks. the fabrics incorporate these colours with unique prints and graphics that include zebra prints, stripes,  swirling, abstract and bright futuristic neon or a kaleidoscope of colours. The shapes can be described as loose fitting, drapey, slouchy or ethereal and can be forgiving to various figure types . Many of the pieces in the collections would be considered ageless, however Sumakhi likes to see women feel sexy and confident and some of the styles will encourage that daring confident style and individual pieces can move from day to night.  Sumahki wants her wearer to feel unique and exclusive which is why the label is found mainly in selected special boutiques but coupled with a reasonable price point. Anxiously waiting on her winter 2012 range Please hurry..........
www.sumakhi.com.au

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